5 TopWays to Increase AdSense CPC for you
When you place AdSense blocks on your web pages and blogs, you get paid a percentage of what advertisers pay Google. Currently this is 68% of the bid price for that advert. So if somebody is paying Google $2 for every click on a specific advert for a specific keyword, then you get $1.36 every time a visitor to your site clicks on that advert if Google has placed it on your page.
What you have to do is to do
your best to maximize the CPC price, so that the adverts on your web pages and blog posts make you most money every time a visitor clicks on them. This involves getting Google to place the highest possible value adverts on your pages. You cannot decide the PPC of the published ads yourself – Google decides that based on several aspects of your web page/blog page/blog post.
There are two factors involved here: the CPC and CTR (Click Through Rate) – the latter is the ratio of visitors who actually click on an advert rather than just read the page content and ignore the ads. A high CTR is often better than a high CPC.
1. Get Quality Traffic
This is out #1 Tip on how to increase AdSense CPC. Many leave it till last or do not even mention it at all. It is my view that if your visitors are not properly focused on your niche, then they will not click on adverts appertaining to it. You must make sure that your traffic is seeking what you are advertising.
2. Do Your Research
The second tip on how to increase AdSense CPC is equally important. You must research your niche for the highest paying keywords. The way AdWords operates is that advertisers bid for keywords. The more they pay-per-click for a specific keyword, the higher in the Google SERPS their advert will appear. The niche is irrelevant – what is relevant is what each advertiser is willing to bid to get the #1 or even a Page #1 position for their advert on Google SERPS for that keyword.
Take What You Get: As stated earlier, you cannot choose what AdWords ads you want to appear in your AdSense blocks. Google decides that according to the relevance of your page to the keyword. You may be given adverts appearing on Page #1 of the SERPS or on page 20. The advert on Page #1 obvious costs a lot more per click than that on page 20 – so your 68% share is likewise larger.
Keyword Selection: That means you must also figure out what keywords you should use for the pages containing AdSense and the semantics you use on the page. Google uses an algorithm very similar to its LSI algorithm to establish the meaning of your page. The ads it places on that page or blog post will relate to the Google algorithm’s view of the content of that page. If you wish to target high-priced keywords, then select one and design the whole page around that.
AdSense SEO Basics: Your Title tag and Meta description should include the targeted keyword, as should the H1 header and at least one H2 heading. The vocabulary you use in your page content should relate semantically to the target keyword, and your image ‘alt’ attributes should also contain it. Where AdSense is concerned, classical SEO techniques definitely help to ensure you get the highest CPC ads included on the page.
Do your research, and establish the keywords targeted by the higher paying adverts – highest AdSense CPC. Optimize your web pages or blog posts for these keywords if you want to be given the highest CPC adverts for them. However, the content of your entire domain also matters.
3. The Entire Domain Counts
Google is not stupid, and will take the theme of your entire domain into account. You cannot publish pages on a wide variety of topics and expect to receive relevant ads on each. Google will look at the authority of your entire site and its relevance to the top-paying keywords. An authority site may be rewarded with the higher priced keywords because Google looks after its advertisers.
If your site is not regarded as being focused on a specific keyword, then you may be given the lower priced keywords – based upon the content of that one page rather than the overall authority of your website or blog in relation to the main target keyword.
So be realistic with your expectations of AdSense income, because Google will not award you the highest CPC adverts unless it is sure that your blog will offer its customers a good service that attracts high-quality clicks from visitors genuinely interested in the product or service they are advertising. One way to persuade Google to increase your average CPC is to persuade its algorithms that your domain is an authority on the specific keyword you target.
4.BalanceAdBlocks Numbers with Content Length
You are allowed three AdSense blocks on your page. However, do not use all three unless your content or blog posts are long enough to warrant it. Keep in mind what you have read above: Google apportions ads according to your content!
If your content is insufficient to give the Google algorithm enough information for your three ad blocks, then you may find your page containing irrelevant Adverts and even some public ads! These are general adverts irrelevant to your niche, and they will drastically reduce your average CPC. Many people get better results with just one ad block on short content pages, because all the ads will more focused on their topic and of a higher average CPC that if 2 or more blocks were published.
5.AnalyzeYour Ad Placement
You can place ads right at the top of your page, in the middle, at the bottom as a footer on every page or anywhere else you want. Google usually offers you the highest paid ads it is prepared to give you to the first slot loaded. Are you aware of the loading order of each element on your blog or website page? If not, check your source code (Ctrl+U) or concern with your theme developer.
The first AdSense block that appears in the source file will be the first that Google finds. That block will usually be given the highest CPC adverts, with lower CPC ads being provided in those blocks loading later.
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